Marcus Communications

Hytera, Marcus Communications, & the Longevity of Two-Way Technology

For over 45 years, Marcus Communications has committed itself to providing superior communications solutions to clients in both private and public sectors. Police departments, fire engine companies, emergency medical services, urban engineers, and taxi companies are just a few of the customers that have turned to Marcus to meet their specific communications needs.

Founded in 1969 in Manchester, Connecticut, by owner and CTO Bruce Marcus, Marcus Communications remains the largest trunked radio network operator (1) in the state. The company operates out of a 50,000 square foot facility, where it provides a range of services including radio leasing, network maintenance, and a full suite of two-way radio solutions to clients around the globe.

However, in the late 80’s, the advent and explosive growth of cellular technology appeared on the scene, with many predicting it would ultimately lead to the complete abandonment of two-way, push-to-talk communication that had 
served as the backbone of Marcus Communications’ brand. Mr. Marcus flat out refused to believe in the seemingly inevitable demise of instant, two-way radios saying, “Push-to-talk will be here forever, in one form or another in a two-way radio, because people need handheld two-way radios to do management, organization, and public safety.” History has revealed Mr. Marcus was correct in his conviction, as two-way radios remain an indispensable tool in the arsenal of many operations.

Marcus Communications prides itself in leading the curve, eagerly adopting advancements in technologies after thorough research and testing. A few years ago, the company embraced and become a steadfast champion of Hytera’s elite line of products built on the DMR standard (2) . Hytera’s line proves superior to rivals in the space. Not only does state-of-the-art DMR provide unmatched clarity and performance, the low complexity, low cost digital systems allow interoperability across brands. Hytera is the worldwide leader when it comes to this open standard.

It was during an International Wireless Communications Expo (IWCE) Mr. Marcus learned first-hand about Hytera’s DMR Tier III (3) base stations. He was immediately blown away by the cutting edge technology, saying, “I was amazed at the way the technology looked, the sophistication of the cabinet, [and] the fact that it had diversity in receiver antennas.”

Eager to work together, Hytera and Marcus Communication quickly kicked off a partnership in which Hytera installed three Tier III sites at the Manchester location, and showcased the wide array of advantages available with digital trunked radio. Hytera DMR Trunking is a modular radio communication solution that allowed for easy customization to Marcus’s needs. As an IP-based system architecture, the system enabled flexible networking and lowered demands on the system connections.
 
Immediately, Marcus operators using the technology experienced enhanced radio coverage, a more efficient workflow as a result of network management software, intuitive ease of use, and perhaps most notably, unsurpassed reliability. “We had the equipment installed, and in four years, we’ve had zero failures,” explains Mr. Marcus
Marcus Communications prides itself in leading the curve, eagerly adopting advancements in technologies after thorough research and testing. A few years ago, the company embraced and become a steadfast champion of Hytera’s elite line of products built on the DMR standard (2) . Hytera’s line proves superior to rivals in the space. Not only does state-of-the-art DMR provide unmatched clarity and performance, the low complexity, low cost digital systems allow interoperability across brands. Hytera is the worldwide leader when it comes to this open standard.

 
DMR Tier III proved so successful that Marcus Communications recently expanded their Hytera system in order to get even more from their radio devices. Thanks to the versatile  networking options and the high level of scalability, DMR trunking supplies areas both great and  small with reliable radio communication that is easily expandable.
 
Decades ago when many were anticipating the end of two-way radios, Mr. Marcus bucked at  conventional thinking. With the foresight that a critical need for instant communication and  evolution in the two-way space would keep the technology around forever, he was proven correct.  Advancements came in the form of digital trunked radio that would contribute to the company’s  growth and sustained success. As a result of his positive experience, Mr. Marcus recommends Hytera  America, one of the world’s leading suppliers of DMR radio equipment, to anyone looking for a cost  effective wireless communication solution. If history is any guide, it would be a good idea to heed 
his sage advice.
 
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